Delivering Customer Notifications Across Multiple Channels for a Mauritanian Bank
One of Mauritania’s largest banks needed a reliable way to keep customers informed about important events, while recognising that not all customers engage through the same channels.
Challenge
Traditional communication methods did not suit every customer, particularly in regions with limited access to postal services or full featured computers. Relying on a single channel meant messages were missed, engagement suffered, and customer experience was inconsistent.
Solution
Holly Grove enabled multi-channel notifications across email, SMS, RCS and WhatsApp, allowing customers to receive updates through the channel that works best for them. WhatsApp played a key role in ensuring reach and reliability, helping the bank deliver timely, personalised communications at scale while improving customer engagement.
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